Inbound marketing

What is Inbound Marketing and Why Can’t You Do It Without It?

Digital marketing, as an industry, has seen significant periods of growth over the last few years. It has been projected that there will be an estimated industry-wide spend of close to $121 billion by 2021.

Maybe you’re coming from a traditional marketing background, or maybe you’re just completely new to marketing altogether.

Either way, if you’re entering the digital marketing world, you’re going to need to have a strong understanding of the Inbound methodology.

While digital marketing tends to be an umbrella term to refer to any kind of marketing tactic on a digital platform, Inbound is what is taking center stage.

Here’s why

Inbound marketing

How effective is inbound marketing?

Did you know that inbound leads cost 61% less on average than outbound leads?

Did you know that 79% of companies that have a blog report a positive return on investment for Inbound marketing?

Inbound marketing - effectiveness

Reasons Why You Should Start Using Inbound Metodolgy

  • Effectiveness
  • Two-way communication
  • It provides added value
  • Measurable results

Differences Between Inbound and Outbound Marketing

Inbound Marketing is a term that integrates marketing strategies and tactics (activities) in connection with the publication and distribution (sharing) of content. The aim is engaging existing and potential clients. The goal of Inbound is to provide quality, relevant and valuable information that is tasked with leading to profitable user action. So, the point is that potential buyers come alone, that is, their affection should be earned, not bought.

Classic Outbound marketing strategies and tactics focus on finding leads. It is based on buying the attention of consumers in various ways. This is marketing that is aggressive. It interrupts the consumer in some actions (such as watching a movie or listening to music). It imposes a specific message hoping that the consumer will become interested.

InboundOutbound
– it seeks to win, not buy, the attention of consumers
– two way communication
– adds value
– it does not burden the consumer
– it is more efficient
– has measurable results
– aggressively imposes products or services on consumers
– one way communication
– provides little to no added value
– marketing rarely entertains or educates
– it’s expensive
– it cannot be optimized for your target audience

Are Content Marketing and Inbound Marketing the same?

In short, they are not!

Content marketing is a single tactic, while Inbound marketing is a complete methodology that focuses on drawing in customers with multi-channel traffic sources.
The inbound methodology actually uses content marketing as one of its methods; under its umbrella are ALL of those content methods (online, offline, hybrid) plus more.
While content marketing covers a wide range of tactics and ideas – both online and offline content – it isn’t the full horsepower behind the inbound machine. Other missing puzzle pieces may include SEO, PPC campaigns, interactive tools, and hosting physical events, which fall outside of the content marketing realm.

A major piece of the inbound methodology puzzle is, in fact, the strategy of content marketing. So if you are asking which is better, it’s our belief that content marketing as a stand-alone strategy is simply not as effective. Yet when it’s utilized in the complete inbound methodology, we often see great business growth.