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LinkedIn introduced more powerful Campaign Manager!

LinkedIn has updated Campaign Manager with adding new objectives.
The new version comes with an optimised “click-pricing” option which only charges advertisers for clicks that take users to a landing page. Besides that, added new features are: Brand awareness, Website conversions and Job applicants.
So, the new features include Brand Awareness campaigns that charge by impressions, enhanced integration with its website conversion tracking capabilities and ads for LinkedIn Talent Solutions customers to help with recruitment measures.

Brand Awareness campaigns

You can now increase share-of-voice for your product or services through top of funnel campaigns that charge by impressions (e.g. cost per thousand or CPM).

Website Conversions

LinkedIn has built a tighter integration with its conversion tracking tool so you can create campaigns that are optimized for specific actions on your website, like purchases, downloads or event registrations.

Job applicants

LinkedIn opened up Campaign Manager to its LinkedIn Talent Solutions customers who are trying to drive applications on LinkedIn or their own site. Now they can create ads using Campaign Manager.

Optimized Click Pricing

After rebuilding Campaign Manager to include an objective-based workflow process, LinkedIn is now introducing optimized click pricing to align with an advertiser’s objectives.

Advertisers that select “website visits” as their objective will only be charged for clicks that take users to the advertiser’s landing page. Advertisers running social engagement campaigns will be charged for any social engagement with the ad — likes, comments, shares, etc.

These latest updates fall in line with LinkedIn’s goal to create an objective-based ad platform.

“Objective-based Buying generated 300% more sign-ups than standard bidding over an equivalent amount of time,” said LinkedIn ad expert and B2Linked Founder A.J. Wilcox.

LinkedIn Officially Launches Photo Tagging, Adds Video Within Messaging

Linkedin launches photograph tagging AND provides video within messaging

Linkedin has been including a heap of new features of late, which include reactions, live-streaming, even its own, initial generation of stories (for higher education customers only).

This week, linkedin has launched a post outlining a few of these smaller updates, officially confirming the addition of image-tagging, whilst additionally outlining its new video messaging functionality.

Here’s what’s been announced:

Photograph tagging

Linkedin’s picture-tagging choice actually has been available to most users since April, but now the functionality is officially launched to all users.

Linkedin explains:

“Think you recognise someone in the photo? Or just want to make sure your co-workers knows when you upload a photo with them in it? Now when you post a photo, you can tag people in it. The world seems smaller and your community a little tighter when you let people know who is who.”

The process works as you’ll anticipate, as you are used to on different platforms.

Video messaging

Linkedin has additionally added a new option to file video clips with its messaging system.

“Millions of members have posted videos and shared them with their connections or in groups: sharing ideas, experiences, or simply a view into their working life. Now you can do the same in messaging, too.”

Video is big on linkedin – in keeping with linkedin’s very own stats, its customers are 20x much more likely to share a video on the platform than every other form of submit. This selection adds to that ability, and presents another manner to make your messaging stand out on the platform.

But a phrase of caution – in case you’re one of these individuals that sends a generic message to new connections who you don’t know, or tries to fish for cold leads through linkedin messaging, don’t start sending out generic videos. Just do not.

Moving messaging and Post buttons

Linkedin is also transferring the messaging and post buttons within the app to make them easier to access at all times.

“It’s now easier to post or message from anywhere in the mobile app. The post button has a new home in the bottom center of your screen, and the message button now lives in the top right corner.”

This placement will ensure that users can interact quicker which could help boost in-app activity. It also aligns with the format tendencies lead by Instagram, Snapchat, and more recently, Twitter.

Topic Listings

And lastly, linkedin notes that customers can now find all the groups they’re a part of, and the hashtags they follow on the right side of their feed on desktop – “or by clicking on your profile picture at the top left on mobile”.

This could allow users to better curate and control the information updates they see on the platform.