What is Google My Business?
GMB is a free and simplified dashboard that helps business owners manage and update business listings across the Google Ecosystem. It is a program that was developed by Google for over ten years before its inception in the year 2014.
With several upgrades and tweaks, Google built this CRM feature to help businesses build an online presence that will help users conducting searches to receive not only the basic NAP (name, address, phone number) details, but other kinds of information such as business hours, and specifications as to the availability of facilities such as parking and so on.
This is not only an attempt on Google’s side to better its user experience, but it is also focused on helping business owners reach their target audience on online searches.
Is your Google My Business profile optimized?
If so, then you must be aware of the fact that having professional quality images is essential.
Hi-res photos attract more online visitors and make a strong first impression.
This guide walks you through the steps to add, remove, and optimize your GMB images.
Three types of Google My Business photos:
Profile photos: Help your customers recognize your business on Google.
Cover photos: Showcase your page’s personality. Adding a cover photo automatically sets it as your listing’s preferred photo. This action doesn’t guarantee it populates as the first image for your business, but it does tell Google you prefer to display this photo. Individuals often mistakenly believe the profile photo is the preferred one. This is not the case!
Additional photos: Add different photos to spotlight features of your business that customers consider when making purchasing decisions.
How to Add Google My Business Photos
First, claim your Google My Business listing.
Then log into your GMB.
Navigate to the Photos tab in the left-hand column.
Click on the type of photo you wish to add and walk through the wizard.
Your photos will look best on Google if they meet the following standards:
Google My Business Profile Photo Size: 250 x 250 pixels (minimum 120 x 120; maximum 5200 x 5300)
Google My Business Cover Photo Size: 1080 x 608 pixels (minimum 480 x 270; maximum 2120 x 1192)
Format: JPG or PNG.
Size: Between 10 KB and 5 MB.
Minimum Resolution: 720 px tall, 720 px wide.
Quality: The photo should be in focus and well lit, and have no significant alterations or excessive use of filters. In other words, the image should represent reality.
How to delete photos from Google My Business
Both admins and visitors have the ability to add images to your GMB profile.
You can easily remove any photos you uploaded yourself under the Photos tab in the left-hand column. However, if you wish to remove photos that visitors/customers uploaded, you will have to flag them.
You’re only able to flag the photos if they violate GMB’s strict guidelines.
According to the guidelines, the photos must be relevant and taken by users at the business location. Stock imagery is not allowed and may be removed.
If you notice that a photo uploaded by a customer violates the Google Maps photo policies, you can request for it to be removed. If you have additional questions, you can always contact us or contact Google My Business directly.
Note: If you’ve come across content on Google that may violate the law, let Google know here. They’ll carefully review the material and consider blocking, removing or restricting access to it.
Flag photos in your Google account
Sign in to Google My Business.
If you have multiple locations, open the location you’d like to manage.
Click Photos from the menu.
Find the photo you’d like to flag, then click the flag icon in the top right corner.
Open the GMB app.
Tap the menu Three dash menu, then tap Photos.
Find the photo you’d like to flag.
Tap the three dot menu icon in the top left corner, then tap Report photo.
Google My Business Photos Best Practices
Businesses invest a lot of time and money into their website. The same principles should be applied to your Google My Business profile!
Within Google photos, highlight your building, office, and people, which adds a personal touch. Remember that it’s worth investing in professional-quality headshots. Low-quality photos do not reflect well on your business or services. A team photo is also a great idea.
Important: Your Google My Business photos are often the first thing customers see when searching online. Remember that online visitors may not even make it to your website. Your Google profile may be your only chance to shine and make a lasting impression so make it count with high-quality images.
Once your Google photos are optimized, it’s time to take a closer look at the rest of the profile.
Is your Google profile filled out completely and accurately? Most importantly, how are your online reviews and ratings? After all, low ratings and a low count of reviews often deter prospective customers from your business.