New video kid in town: YouTube Video Builder

YouTube Video Builder is still in beta phase but it’s free and helps businesses create short promo videos for YouTube.

YouTube Video Builder is available to any business that may not be capable of creating videos from scratch.

Google says: “Because businesses of all sizes are strapped for time and resources and in-person video shoots are no longer practical in many countries, we are accelerating the next stage of Video Builder availability.

What can you do with YouTube Video Builder?

Video Builder allows businesses to create six second or 15 second videos using various layouts.

The tool is designed to animate static assets, so no actual video footage is necessary.

Businesses provide their own images, text, and logos which is then generated into a short video.

YouTube Video Builder

YouTube Video Builder

Unfortunately, for now, we don’t see the option for the brand to use its own font :(

During the video creation process you can customize colors and fonts, and even add music from Google’s royalty-free library.

When you create a video and upload it can be used however you wish.

Businesses can use Video Builder content in advertisements, or to display on a website, or for sharing on Facebook, and other such use cases.


Here’s an example of what a video created by Video Builder looks like:

Google: “With this tool, any business who needs a video can create one that helps connect with their customers and keep them informed—whether through an advertising campaign, website or email.

Clarification from Google

Google sayes that this tool is for making for “supplemental” and “lightweight” videos only.

Video Builder is not capable of creating or editing videos of any significant length.

For that, you’ll have to turn to YouTube’s creator studio or use your own software.

As Google points out, this might be the first opportunity a business has had to create videos of any length at all.

“For smaller businesses and those with less creative experience, it can provide an efficient, low-resource way to create videos, perhaps even for the first time.”

How to Use YouTube’s Video Builder Tool

Once you sign up for the beta and get an email granting you access to the tool, here’s how to get started.

In a launch video, YouTube recommends creating a video by following the steps below:

  • Select the layout that works best for your goal
  • Add your brand’s color and logo
  • Upload images and add text
  • Choose a preferred font
  • Pick a music track to set the tone of the video
  • Click “create video” and preview the finished product

If satisfied, save and upload it to your channel!

As shown in the video below – the interface appears to be intuitive and user-friendly, requiring a bare minimum of technical expertise.

The video you create you can save as a template that you can revisit.

So if you want to create similar videos with only minor differences between them, you can do that with Video Builder.

As an optional step, you can immediately create a YouTube or Google Ads campaign featuring the video you just generated.

But that’s not necessary. You can still use the tool and upload videos for free without paying for advertising.

Click here for more information about creating videos with Video Builder.

YouTube Video Builder is free to access. You can sign up here.
Google says: “Requests will be processed as soon as possible based on tool capacity.