Instagram is a great platform. After nine years, just look at this fascinating Instagram statistics:
Over 1 billion monthly active usersInstagram stats 2019.
More than 600 million daily active users
500 million daily Stories users
Since launch, more than 40 billion photos have been shared
On average, 95 million photos are uploaded daily
Approximately 4.2 billion likes per day
Most Instagram users are between 18 to 29 years of age with 32% of Instagram users being college students
So, you have to try really, really hard to bypass the Instagram these days!
Instagram has become an important communication channel for many companies and brands and many are just discovering Instagram.
So, if one of your goals is to gain more relevant Instagram followers what should you do?
Comparing to Facebook, it is much easier to build your own fan base on Facebook using Page like ads. Something like this you can not do for Instagram. There are no Page Follow ads (officially), but you can buy Instagram views.
There is a small workaround, detour, call it whatever you want but it works.
Get Instagram followers using ads
Ads on Instagram are being controlled from the Facebook Ads manager.
Instagram allows and allows users to direct ads to a website. So, the idea is that a website can also be your Instagram account.
You can do it in two steps:
- Create a new campaign with Traffic objective. On Ad set level you have options to choose where you want to drive traffic. Here you pick “website”. You’ll enter more details about the destination later. On Ad Set level you can set the budget (if you didn’t define it when creating your campaign) and define who you want to reach with your ads on Instagram. Create Ad with link to your Instagram profile page
- On Ad level insert your ad and for Destination choose “website” (it is already selected by default), so leave it that way. In Website URL enter the link to your Instagram profile page.
On Ad level, you can add UTM tags and be creative as you like so go for it!
Facebook targeting options available are awesome and you can use it for Instagram campaigns too.
Of course, you do not have to pay to get real Instagram followers. There are a few options you can use to expand your Instagram community without spending money.
Post attractive and high-quality contentWhat to do on instagram to gain followers without spending money?
Use appropriate hashtags
Follow other accounts that interest you
Join in the Conversation With Your Audience
Post new content regularly (Stories particularly)
Share your Instagram photos and videos on other social network
..and few other things…
We will talk about it in detail in the future on our blog.
For conclusion, let us be honest. Even the best content does not spread automatically by itself! (If we exclude viral content)