Good to know online marketing data – how to stay competitive?!

So, the plan was to sleep 8 hours, to work for 8 hours and then go crazy for 8 hours. BUT..you already know it is not like that at all, for most of the people.

Keeping that in mind, did you know that digital marketing statistics tell us U.S. adults (and we suppose the rest of the world is also in no better shape) spend 5.9 hours/day on digital media in 2017. That is up from 5.6 hours the year before. Some 3.3 of those hours were spent on mobile, which is responsible for overall growth in digital media consumption.

So, if you want to be seen at all, you need to establish a strong online presence!

Here are some relevant and interesting online marketing numbers from companies like Pew Research, Gartner, Accenture, Statista, Clutch, and some government websites. The goal is to get a better idea of what to expect from online marketing in the near future.

The most successful people doing digital marketing spend 40% of the total budget for content marketing.

Until 2020, B2B digital commerce revenues will be almost doubled, accounting for around half of all B2B revenues.

55% of marketers say blog content creation is their top inbound marketing priority.

E-mails with personalised subject lines are 50% more likely to be opened.

28.3% of e-Commerce revenue comes from abandoned cart e-mails.

70% of marketers lack an integrated, consistent content strategy (Altimeter)

Data for Q3 2018: Conversion rates by device: 3.94% for desktop >> 3.78% for tablet >> 1.84% for mobile

Digital Marketing Stats

70% of consumers need to find out about merchandise thru content as opposed to traditional advertising and marketing.
(Content Marketing Institute)

This is one of the maximum applicable digital marketing facts whilst deciding whether or not a longtime business have to put money into inbound or outbound marketing. When money is taken into consideration, people don’t trust ads. They trust statistics, studies, research, and what they understand as fact. A lively website wealthy in content material offers off the impression that potential clients and users are dealing with experts.

Sixty-one % (61%) of marketers say improving SEO and growing their natural (organic) presence is their top inbound marketing priority.
(HubSpot)

SEO rules again and again and it will never stop! Statistics show most marketers know that organic SEO helps them achieve better website visibility for potential customers. Target audience is already searching for the type of service we provide. Blog post and relevant content on our website will make us one of the first search results to catch our audience attention. To achieve this top organic position, we have to know how to mirror our customers’ behaviour by including phrases and words our potential clients might use to find appropriate services or products. Inbound marketing statistics collected in HubSpot’s 2018 report says that investing intelligently in SEO brings a massive increase in targeted visitors to our website.

72% of consumers who search for local businesses end up visiting stores within five miles.
(WordStream)

The top lead-generation tactics:
(Ascend2)

  1. social media (47%)
  2. email (46%)
  3. content or video (39%)
  4. SEO (38%)

So, most marketers identify and “catch” potential customers using social media, email marketing, and content. According to this survey, the least popular lead-generation tactic was paid ads (30%)!!!

The top lead-nurturing tactics:
(Ascend2)

  1. email (47%)
  2. content or video (45%)
  3. social media (40%)

Nurturing leads means that you want to encourage users to become “old” (repeat) customers, thereby increasing your sales revenue. Statistics show that email marketing is still a tool of choice for nurturing leads. Ascend2 stats say that content or video was at second place, followed by social media marketing. Taking the last place, equal, are events and demos (29%) and paid search or display ads (29%).

49% of people stated they choose to engage with text ads
(Clutch)

Research indicates that users can know the difference between paid ads and organic traffic. Despite that, they still mostly engage with paid Google ads: 31% of respondents claimed they click on shopping ads and 16% click on video ads. Clutch digital marketing statistics also indicate that 75% of people claim paid search ads make their online searches easier. So, businesses must create ads relevant to people’s search queries!

The best content to offer in emails:
(DMA)

  1. discount (38%)
  2. informative brand content, for example, videos or articles (36%)

It is all already clear what to do here. If we want success with e-mail campaigns this is how to bring a customer to us. Either we will give them a chance to experience our product for XY% OFF or send them evidence-supported content that highlights its quality. Setting up loyalty discounts is also a good idea because 30% of customers are interested in ongoing discounts. Despite these stats, only 15% of marketers currently use loyalty schemes.

90% of all mobile and tablet search traffic comes from Google.
(Business Insider)

So, you are thinking what about Bing or Yahoo,…. Should you get certified and be eligible to run ads on those networks too. Well, you decide.

Google is the KING and rules here! Digital marketing statistics shows that almost all search traffic comes via this engine. Google processes around 3.5 billion searches per day, and at the moment there doesn’t seem to be any competitor that can challenge it.

Until the end of 2019, 94% small business websites will be optimized for mobile.
(Clutch)

Even though 36% of small businesses don’t have a website, those who understand the importance of having an online presence are optimizing their content as quick as they can. Recent marketing facts indicate that small businesses need to enhance user browsing experiences, boost search engine rankings, and increase their overall visibility. Otherwise, their products and services, no matter how useful or engaging, might literally become invisible. In 2018, research by GlobalWebIndex found that people spend more than two hours per day socializing online.

That’s a lot of time when you consider that U.S. adults spend a total of three hours and 35 minutes online on their mobile phones every day. If you want your audiences to see you while they’re waiting for the bus, taking a smoke break, or curled up in bed, this is your shot.

About 11% of online shoppers use mobile phones to shop online on a weekly basis.
(Statista)

The most recent data on global online shopping device use and frequency shows that, while only a small number of shoppers actually spend money on their mobile devices, more than double that number claim that they plan to do it in the future.

89% of social media messages to brands became ignored.
(Sprout Social)

On average, a brand takes 10 hours to respond to a message, according to research by Sprout Social. From users perspective they are willing to wait a maximum four hours. So, we need to have a person, like a community manager who will engage with users and on an everyday basis. Companies spend tons of money on various marketing tools and campaigns but they do not answer to simple questions. As in any industry, we can stand out by providing great customer service.

1 of 10 marketers will decrease their organic marketing on Facebook. Approx. 51% plans to increase their own.
(Social Media Examiner)

Even though Facebook is still the leading social media platform, current digital marketing statistics show a slight decline in popularity. The biggest indicator of this downward trend is the decrease in new investments. For the first time in five years, Facebook lost share as the most important platform for marketers, dropping from 67% in 2018 to 61% in 2019.