Facebook Ads

Creative options for Facebook ads

Facebook Ads are a great way to promote your business. When you create ads from your Page, you can use images, videos or a combination of both.
Look at the list below to see creative formats and what they look like.

Single image

A single image is a stand-alone image that appears on your ad. Use single images to offer a clean, simple format that features engaging imagery and text surrounding the image.


A video allows you to show off your product, service or business through moving visuals and sound. Use videos to grab people’s attention with motion, show what your business offers and bring your message to life.


A carousel lets you show two or more images and videos, headlines, links or calls to action in a single ad. Use a carousel to create a compelling visual story about your business that customers can click through.


A slideshow allows you to turn images into eye-catching animated ads that play like a video without the time and money that might be required to produce an actual video ad. You can use multiple images, videos, text and sound in your slideshow.

Four tips for great ad creative

Here are a few tips to help you choose the right ad creative.

Consider your budget

If your resources are limited, that’s OK. You can create great images and videos on your mobile device. Additionally, if you have creative that you’ve used for other projects, consider using that in your ads.

Use images and videos

If you have both images and videos, create different ads with each. Using different creative assets in your ads will help you learn what resonates best with your audience

Combine creative using Facebook’s tools

You can get creative with your images and videos when you create an ad on Facebook. For example, you can combine multiple images into a slideshow to create a video, or add multiple product images to a carousel so that people can click through them.

Use little to no text in your images or video thumbnails

We’ve found that ad images with less than 20% text perform better. Here is the link for Image Text Check.

Take a look at the table below to see which creative formats are available for each ad objective.

Check objectiveSingle imageVideoCarouselSlideshow
Boost a post
Promote a Page
Get More Leads
Get more website visitors
Promote your business locally
Promote Your [Call-to-Action Button]
Get More Website Purchases
Promote Your App