Half of Google searches don’t get clicked!

Ever get the sensation that your organic traffic is NOT moving?? Ever get the feeling that your high ranking content doesn’t get the love it merits?

You are not alone!

A document released this week by JumpShot & SparkToro showed that just over 50% of Google searches don’t get clicked.

What? More than half? That is a horrible statistic for any of us doing digital marketing.

Paid, Organic & Zero-Click searches in Google (June 2019.)

First off, like anything regarding Google, the headline statistic tells only one part of the story. It is true that users are rapidly getting their answers without clicking through to an actual website. Also, it is true that clicks for desktop searches have remained basically consistent for the past few years, with updates like featured snippets playing a part in the small changes that have occurred.

We have seen click-through-rates for desktop searches fall from 68% in 2016 to sixty-six % in 2019.

But, we have seen larger movement in mobile search. Via evaluation, the equal metric in mobile has fallen from 44% to 36% over the equal span.

In addition, while the percentage of zero-click searches increased modestly on desktops, the same number in mobile searches increased by six percent during the past 4 years.

Lastly, whilst traffic to PPC ads has been fairly steady on desktop searches, it has risen for mobile customers, growing from 3.34% in 2016 to 11.38% today.

What can we do?

Well, first of all, you should be optimizing your page titles and meta descriptions so that they are valuable and clear to the user. Otherwise, with non-optimized titles and descriptions, you risk users not clicking because they doubt you can answer their question.

Take time to go through your top-ranking pages and look again at your web page titles and descriptions from the user’s point of view. If you were you put in a search query and see that content, ask yourself – would I click it? Does it tell you everything you need to know? Perhaps you have some tweaking to do.

Additionally, concentrate on attaining Position Zero for your top searches.

By ranking in the “Zero spot,” you will be the first thing someone will see in the results page, and with the good optimization, this can dramatically improve your click-throughs — and make you a trusted source of information, even if an actual click doesn’t happen.

Extra alarming, perhaps, than any of this statistics is another search algorithm tendency summarized in the report. Google Search regularly directs site visitors to content held by company subsidiaries. YouTube, Google pics & Google maps represent significant traffic pathways.

Recent congressional hearings have focused on this, specifically!

In different words, what is going to make Google pick out fairness over profitability? Are Google’s products certainly the best answers to users questions? What do you think?

For reference, here is a search engine market share for the second quarter of 2019:

Search engine Market Share Q2 2019

Conclusion

Although it is shocking to look at graphs just like the one above, they represent shifts which have been occurring slowly for years.

This is a reminder that we need to create incredible content material to stand out in a crowded marketplace. Optimizing all elements of your content is essential. If a searcher is getting an answer from a featured snippet or a meta description, it has to support the significance of these aspects of your content material.

We should understand that Google is a private company looking for to maximise profit. As a result, we must stay abreast of its updates and adjustments, and hold in mind how we are able to use this tool to build our brand, attract our clients, and engage our prospects.

What about new Facebook Ads Manager UI?

What about new Facebook Ads Manager UI?

New Ads Manager by Facebook continues to roll out to more advertisers.

We remember February 2019. when we noticed some reports about Facebook updating its Ads Manager interface. In April, Facebook confirmed the update. They said it was the start of rolling out the new version of Ads Manager. So far we do not know how many advertisers now have access to the updated platform, but it seems there was a bigger push last month, with more marketers confirming they can work with it.

And what are the first impressions?

Mostly positive among a lot of people, but some of them said Facebook needs to do more work. There are opinions that the new Facebook Ads Manager feels like Google Ads.

Easier and faster navigation

Updated Ads Manager interface is easier to navigate and has a cleaner look and feel than the earlier version. The new UI is simplified. It looks a lot cleaner, like the sidebar to navigate between campaigns, ad-set and ad-level with the option to pin the sidebar. Creative tools in the sidebar are helpful also to get a clear overall view of your campaign creative. New nested campaign view is great. It enables to easily see the ad sets and ads within a campaign without having to move to a different tab.

All of this improves focus and execution is faster. There are less text and fewer unnecessary buttons.

We also must not forget to mention auto-naming capabilities and improvements to reporting.

The biggest complaint with the update so far is Facebook’s decision to move ad placement options.

Conclusion – more work to do!

It would be great to be able to edit two dynamic ads at once if the assets are the same. You can do it with regular ads, but not dynamic creative. Also, it would be nice to have an update that would allow advertisers to filter by time period and only see those campaigns that delivered during a said time period.

All in all, for a lot of advertisers this is just a face-lift. There is so much more that Facebook could do to eliminate frustration and save time for people using Ads Manager every single day! A more serious update is needed.

Virtual reality – the new reality for marketers or not?

Virtual reality or VR is predicted to completely transform the shopping experience. The Goldman Sachs Group estimates that investments in VR, along with augmented reality or AR, will reach a $1.6 billion by 2025.

While brands are trying to become part of the virtual environment, there is very little known about how to enhance the brand experience for all consumers and where to employ VR technology. Also, marketers may be asking whether this is the right time to invest in VR.

VR applications include automated virtual environments (AVEs) such as head-mounted displays, such as virtual goggles, or CAVES, games, 360 computer simulations, and virtual worlds such as Second Life. For instance, Swarovski, in collaboration with Mastercard, created a virtual atelier, that anyone can access by downloading the app. In addition to learning about the particular collection pieces, consumers can make virtual purchases.

Recent research suggests that marketers’ approaches to each should differ. For example, more immersive applications are better suited for teaching consumers new skills, such as Lowe’s DIY Holoroom, or creating a connection with the brand, such as liaising with virtual shop advisors in Second Life.

Beyond this, both instances also provide marketers with an opportunity to test new product concepts and even co-create new offerings with consumers.

Simulations offer an easy and cost-effective mechanism to introduce consumers to a brand and shape their decision journey, such as the Ruinart champagne visit. Finally, games may act as an experiential and interactive way for marketers to shape subtly consumer preferences – for instance anti-drinking and driving messages embedded in games.

What makes VR effective? Flow is vital for the VR experience, as it is responsible for creating the state where consumers feel immersed and active in the virtual environment. Moreover, consumers feel disconnected from the real environment and sufficiently plugged into the virtual environment that the virtual environment feels like the real world.

In truth, the effectiveness also depends on the application and the individual consumer. For AVEs, application quality – view, pixels – is important to create flow, though because AVEs are highly immersive, consumers who dislike effortful thinking may disengage from the experience. Thus, allowing consumers to opt into various levels of immersion could eliminate the negative effects for these particular consumers.

A similar challenge exists for simulations, because simulations do not entirely plug the consumer into the virtual experience. In this case, realism of the environment contributes most to flow, and consumers with lower knowledge of a product benefit greatly from simulations.

On the other hand, those with high product knowledge may not process the information the same way. Rather, when consumers have high product knowledge, simulations can decrease consumer attitudes and purchase behaviors. To overcome this, initial research suggests that heightened emotional stimuli, such as the inclusion of more tactile imagery, can be helpful.

For both games and virtual worlds, the avatar plays an important role in flow, such that customisation and view of the avatar can encourage flow. Additionally, virtual worlds and some games also allow communication with others, which can positively influence flow. While little research has been done to investigate these two types of VR, it would inevitably represent an important area for marketers. For example, Facebook’s purchase of Oculus as well as WeChat adding VR to its messaging app represent the integration of AVEs and virtual worlds.

Ultimately, this means that social connections and business will be conducted virtually. Thus, the question is not really whether marketers should use VR, but how should they use VR in order to compete with today’s ever-changing and technology-embedded world.

LinkedIn introduced more powerful Campaign Manager!

LinkedIn has updated Campaign Manager with adding new objectives.
The new version comes with an optimised “click-pricing” option which only charges advertisers for clicks that take users to a landing page. Besides that, added new features are: Brand awareness, Website conversions and Job applicants.
So, the new features include Brand Awareness campaigns that charge by impressions, enhanced integration with its website conversion tracking capabilities and ads for LinkedIn Talent Solutions customers to help with recruitment measures.

Brand Awareness campaigns

You can now increase share-of-voice for your product or services through top of funnel campaigns that charge by impressions (e.g. cost per thousand or CPM).

Website Conversions

LinkedIn has built a tighter integration with its conversion tracking tool so you can create campaigns that are optimized for specific actions on your website, like purchases, downloads or event registrations.

Job applicants

LinkedIn opened up Campaign Manager to its LinkedIn Talent Solutions customers who are trying to drive applications on LinkedIn or their own site. Now they can create ads using Campaign Manager.

Optimized Click Pricing

After rebuilding Campaign Manager to include an objective-based workflow process, LinkedIn is now introducing optimized click pricing to align with an advertiser’s objectives.

Advertisers that select “website visits” as their objective will only be charged for clicks that take users to the advertiser’s landing page. Advertisers running social engagement campaigns will be charged for any social engagement with the ad — likes, comments, shares, etc.

These latest updates fall in line with LinkedIn’s goal to create an objective-based ad platform.

“Objective-based Buying generated 300% more sign-ups than standard bidding over an equivalent amount of time,” said LinkedIn ad expert and B2Linked Founder A.J. Wilcox.

Instagram debuts in-app checkout for e-commerce companies

The feature allows customers to make purchases with out leaving the app.

Instagram is rolling out an in-app checkout feature for a restrained wide variety of brands, making it possible for users to purchase products with out leaving the app. The restricted release has been prolonged to 23 manufacturers, including Adidas, Burberry, Dior and Mac cosmetics. Instagram stated it will likely be making the feature available to greater number of brand over the coming months.

Why you need to care

Instagram has been committed for some time now to making its platform greater e-commerce pleasant. With the launch of an in-app checkout function, the app is finalizing the loop on its e-commerce objectives — making it feasible for advertisers to dramatically shorten the path from product discovery to buying.

Instagram check-out example

The new checkout feature presents a “Checkout on Instagram” button every time a consumer clicks on a product tag within a picture. Once the user saves their buying records within Instagram, they may have the ability to shop for products thru the checkout button directly in Instagram and manipulate their orders within the app.

“The new technology gives Adidas’ target market the power to go from thinking to buying in an instant. Our purchaser-obsessed approach to e-commerce focuses on simplified immersive connections with the brand and Instagram Shopping allows us to supply a content-rich experience on a platform where our creators are exploring and curating their lives,” said Adidas SVP of digital mr. Scott Zalaznik.

Instagram reviews the number of users that tap on product tags within the app every month has grown from ninety million in September 2018. to a hundred thirty million now.
Earlier this month, Instagram confirmed it was testing branded content ads, making it possible for advertisers to turn posts created by influencers into ads.

Data breaches have decreased FB usage

We’re liking and sharing much less than we used to at the famous social community, with each actions down nearly 20%.

Even as engagement appears to have dropped off over the last 12 months, the wide variety of Facebook accounts being created maintains to upward thrust.

FB additionally says that different metrics advocate the organisation remains developing, reports the Guardian.

In step with analytics business enterprise, Mixpanel, the drop of 20% can be traced lower back to April 2018. This become when news broke of the Facebook / Cambridge analytical scandal, opening the world’s eyes to how non-consensual harvesting of personal statistics may be used to undermine the democratic process.

Even as users on Facebook have become greater energetic over the summer season, engagement dropped yet again through the autumn and winter of last yr, excluding a quick length covering the USA midterm elections.

Greater notably, the steady downward fashion has performed out in opposition to a heritage of statistics privacy scandals and instances of hate speech. In September, Privsec reported on how FB suffered an information breach that hit around 50m accounts. The platform has ultimately come underneath fire its role in exacerbating ethnic cleaning campaigns in Myanmar.

In keeping with FB statistics, daily and month-to-month energetic consumer numbers coming into the website have multiplied over the 12 months finishing in March 2019. The agency also suggested an average of 1.56 billion daily active users for March, an increase of 8% at the same month in 2018. Monthly common customers went thru a comparable climb of 8% this 12 months in assessment with 2018.

Earlier in June, market monitors, Emarketer noted a fall in us FB utilization, pointing to the locating that the average user exceeded 38 mins each day at the social network – a drop from forty one mins in 2017.

Emarketer said:
“On top of that, Facebook has continued to lose younger customers, who are spreading their time and attention throughout other social platforms and digital activities.”

LinkedIn Officially Launches Photo Tagging, Adds Video Within Messaging

Linkedin launches photograph tagging AND provides video within messaging

Linkedin has been including a heap of new features of late, which include reactions, live-streaming, even its own, initial generation of stories (for higher education customers only).

This week, linkedin has launched a post outlining a few of these smaller updates, officially confirming the addition of image-tagging, whilst additionally outlining its new video messaging functionality.

Here’s what’s been announced:

Photograph tagging

Linkedin’s picture-tagging choice actually has been available to most users since April, but now the functionality is officially launched to all users.

Linkedin explains:

“Think you recognise someone in the photo? Or just want to make sure your co-workers knows when you upload a photo with them in it? Now when you post a photo, you can tag people in it. The world seems smaller and your community a little tighter when you let people know who is who.”

The process works as you’ll anticipate, as you are used to on different platforms.

Video messaging

Linkedin has additionally added a new option to file video clips with its messaging system.

“Millions of members have posted videos and shared them with their connections or in groups: sharing ideas, experiences, or simply a view into their working life. Now you can do the same in messaging, too.”

Video is big on linkedin – in keeping with linkedin’s very own stats, its customers are 20x much more likely to share a video on the platform than every other form of submit. This selection adds to that ability, and presents another manner to make your messaging stand out on the platform.

But a phrase of caution – in case you’re one of these individuals that sends a generic message to new connections who you don’t know, or tries to fish for cold leads through linkedin messaging, don’t start sending out generic videos. Just do not.

Moving messaging and Post buttons

Linkedin is also transferring the messaging and post buttons within the app to make them easier to access at all times.

“It’s now easier to post or message from anywhere in the mobile app. The post button has a new home in the bottom center of your screen, and the message button now lives in the top right corner.”

This placement will ensure that users can interact quicker which could help boost in-app activity. It also aligns with the format tendencies lead by Instagram, Snapchat, and more recently, Twitter.

Topic Listings

And lastly, linkedin notes that customers can now find all the groups they’re a part of, and the hashtags they follow on the right side of their feed on desktop – “or by clicking on your profile picture at the top left on mobile”.

This could allow users to better curate and control the information updates they see on the platform.

How to simply track campaigns with no stress involved!

How to simply track campaigns with no stress involved!

Any commercial enterprise that wants to be successful wishes to know which advertising and marketing strategies are effective to their clients, individuals and target market.

Marketing campaign monitoring is a fundamental part of digital advertising and marketing reporting. Without tracking there’s no way to know if a marketing campaign is a success or if it is losing money.

Marketers can use parameters appended to a link that points to a given URL. These parameters are then associated with each visitor who clicks the link. This can permit the website to track the consumer behaviour related to any mixture of the parameters.

Defining how to with most success track campaigns will permit marketers to even more specifically determine which activity and channels are most impactful for driving such activity. That’s how future marketing plans can be even more effective on ROI.

Using Google Analytics

The best and most common tool for tracking is, of course, Google Analytics and you need to get sure that GA gets as much relevant information as possible about how your campaigns across all channels are generating visits.

The tracking standard used by GA is called UTM parameters.

Adding UTM parameters to the URL in links is the method used to tell Google Analytics where the visit is coming from, overriding GAs own efforts to infer the information.

Once built, a typical UTM url will look something like this:

https://mywebsite.com/category/product-name/sale?utm_source=twitter&utm_medium=social&utm_campaign=boat-trip-blue-cave-100off-tourist-in-split-2019-05-01&utm_content=offer-ad

Campaign Tracking Parameters

You can collect information about the overall efficiency of campaigns by adding parameters to the destination URLs – allowing you to track campaigns by:

Campaign Source – sets the referrer of the site visits e.g. twitter

Campaign Medium – sets the marketing medium e.g. social

Campaign Name – sets the campaign name dimension in reports e.g. boat-trip-blue-cave-100off-tourist-in-split-2019-05-01

Campaign Term – sets the term dimension in reports, used usually to signify how the content is targeted e.g. keyword

Campaign Content – sets the content dimension in report e.g. offer-ad

These are the required parameters that should be set for all campaigns!

Campaign Tracking Parameters

Campaign Source

Sets the referrer of the site visits e.g. twitter.

The list of sources is endless but will likely include: Google, Facebook, Direct, Website, Marketing Cloud etc…

Campaign Medium

Sets the marketing medium e.g. social.

Referral – the default medium if nothing else is set

None – traffic with no referring medium i.e. direct traffic

Not Set – where GA is unable to determine the origin of the traffic

Organic – non-paid traffic from search engines e.g. google, bing

CPC – cost per click and the typical categorisation of paid traffic

Email – traffic via email links

Social – links from posts on social media websites

Campaign Name

Sets the campaign name dimension in reports e.g. “boat-trip-blue-cave-100off-tourist-in-split-2019-05-01”

The campaign name is where you can directly control how easy it is to report on your campaigns. We have set up the campaign name to build from 4 data inputs:

Category – boat trip

Product – blue cave

Offer – 10off

Audience – tourist in Split

Campaign Term

Sets the term dimension in reports, used usually to signify how the content is targeted.

  • Google AdWords automatically sets this to the keyword (for paid search), provided that auto-tagging is enabled

Campaign Content

Sets the content dimension in report e.g. offer ad.

  • Used to identify the specific ad or creative
  • The term is useful when you want to separate users who have responded to the
  • same campaign but in different ways (a simple example is header or footer link in the same email)

There is no need to add UTMs on internal links as the information on where the traffic originated will be lost.

Guidelines for Tagging URLs

Adding UTM parameters is relatively easy, though ensuring you are consistent is more difficult. Below are recommended guidelines to follow:

Tag Traffic you have best control of – e.g. email, PPC, social & display campaigns

Tag Consistently e.g.

  • Naming conventions
  • Set source tag to the name of the channel referrer e.g. dotmailer, mailchimp, salesforce
  • Set a medium tag to clearly identify paid activity
  • Set campaign names consistently from the data inputs
  • Configure campaign name to use a campaign date
  • Avoid using spaces, % signs and underscores (hyphens are fine)

Campaign Results

There are 4 key filterable dimensions available for you to search.

Source – twitter

Medium – social

Campaign – boat-trip-blue-cave-100off-tourist-in-split-2019-05-01

Term – ///

These dimensions can then be used in a number of ways to filter reporting:

  1. Manual filtering in GA
  2. Creating Segments in GA
  3. Data studio filtering

GA Manual Filtering

If your tagging is consistent then you can answer individual, on the spot questions by applying filters in reports with the simple or advanced search tool.

GA Segments

Consider creating segments for ‘slices’ of traffic that you will want to track on a regular basis

A segment might identify all traffic with a Campaign name containing ‘boat-trip’, with a Medium of ‘email’

You can switch to viewing segments that you create in almost all GA reporting views

To do next:

• agree which campaigns to apply monitoring (tracking) on

• decide on phrases for Source, Medium, Campaigns

• when posting a brand new campaign with a hyperlink, create a tracking url

• evaluate effect inside GA

source: www.marketingtechnews.net

What is the difference between Facebook's Daily and Lifetime budgets?

What is the difference between Facebook’s Daily and Lifetime budgets?

Do you know what is the difference between Facebook Daily and Lifetime budgets?

Well, keep reading! :)

Facebook offer options for the marketers to pay for their campaigns which can be:

Daily budget: the average quantity you’re inclined to spend on an ad set or campaign each day.

Lifetime budget: the amount you are willing to spend over the entire run-time of your ad set or marketing campaign.

You can not change budget types after your ad set or campaign has been created. However, you can duplicate a current ad set or campaign, alternate the budget type (and quantity, as suitable) and create a new ad set or campaign.

Both the alternatives having their very own significance but using lifetime budget range may be of greater use for you. Beneath are the benefits you may get by the use of each option.

Daily Budget

This type of budget is the common amount you indicated you are inclined to spend on a specific ad set consistent with day. Every ad set may have its personal separate finances, so keep this in mind if you have multiple ad sets running in your account.

Whilst you set your day by day budget, you’re setting an average. This means that Facebook will try and get you approx. your everyday price range’s worth of the end result you optimized for every day. But, there may be certain days that are higher possibilities than others to get you extra of that result.

On those days, Facebook might also spend up to twenty-five % over your day by day price range. As an example, if your daily budget is $10, Facebook might also spend up to $12.50 on a given day. In case you’re now not relaxed with how this works, consider a Lifetime budget instead.

In evaluation to minimum ad spend and maximum account spend, the daily budget is an ad set level setting, rather than account-wide. The real minimum is a bit complex rule; it’s twice the cost of your individual clicks. So, if you’re running CPC ads wherein the value for a click is $1, your real daily minimal budget is $2. If you’re running highly priced, highly targeted ads with a CPC of $5, your actual minimum daily budget can be $10.

If the ad set gets charged for impressions, its daily budget must be at least $1 a day.

If the ad set is charged for clicks, likes, video views, post engagement, its daily budget ought to be at the least $5 a day

If the ad set gets charged for low-frequency events like offer claims or app installs, its budget must be at least $40 a day

Lifetime budget

A lifetime budget helps you to set a quantity to spend over the lifetime of an ad set. Facebook will automatically try to evenly spread the amount you spend throughout the period of time that you’ve selected.

Whilst you set a lifetime budget, you are telling Facebook how much you are willing to spend over the complete run-time of your advert set. You may not be charged greater than your lifetime budget in your ad set’s results.

With lifetime budget you could schedule your advertisements by selecting the best timing based on your targeted audience.

It become a huge mystery whether to apply daily or lifetime budget until the brand new update on the Facebook algorithm in 2017. Wherein FB algorithm got even smarter with predictions.

Facebook has already introduced at their closing summit in case you use daily or lifetime budget it won’t make a huge difference.

There may be two commonplace elements for each of those budgets.

If you would select a daily budget you’ll tell Facebook to apply a fixed amount in a day.

Let’s say your daily budget is $100. With daily budget Facebook set of rules will see how is your ad performing on precise days.

In case your ad appearing (specifically in conversion terms) better on weekends. Facebook will automatically spend 25% more on weekends and vice versa.

So we can say that with daily budget Facebook will spend 25% extra or much less relying on your advert performance.

Regarding Lifetime budget:

You tell Facebook how much you are willing to spend so basically that means spend everything you could spend and give me the quality end result.

Right here equal concept applies only difference it Facebook algorithm is not constrained to a certain amount.

It can spend two hundred dollars in a day if it unearths the higher converting day and vice versa.

Conclusion

When you are in the launch phase go with a daily budget.

When you find out winning ad go with lifetime and scale it.

Facebook ad is all about testing. And works differently for every user. So keep testing your own ads.

May the luck be with you! :)

Why advertising spend will shift as brands track sales, not clicks

Why advertising spend will change direction as brands tune for sales and not for clicks?

Advertising spend right now is on high-level! Consistent with the contemporary IPA Bellwether Report, 8.7% of marketers stated their budgets had extended within the first three months of this 12 months; marking a large improvement on the previous quarter which was 0%. And digital turned into one of the top areas to look a lift in investment.

Obviously, that’s great for the marketing industry. But, with more and more massive budgets being pumped into digital advertising and marketing, brands need to recognize the impact it’s having on their enterprise. Otherwise, how can they justify asking for even larger advertising spend for the future?

Out with the vintage and in with the new

For a long time, impressions and CTR have been used as an indication of marketing campaign achievement. However, times are changing. We wouldn’t pass as a long way as to mention that the click-through rate is dead – but those metrics actually aren’t considered to be as valuable today as they once have been.

It’s no longer enough to identify whether or not a customer has been served an ad, or even whether or not they’ve clicked on it. In spite of everything, what does this even mean? From non-cynical POV, it indicates doubtlessly accelerated attention and interest. From cynical POV it can imply no more than an unnoticed advert or a case of fat fingers.

It’s time for advertisers to move past legacy metrics and recall those who simply impact commercial enterprise overall performance – from focus and notion to engagement and sales. Yes, these have historically been harder to gauge. But as era advances and information becomes richer and extra sophisticated, they’re not just a pipe dream.

Connecting advertising with sales

As stress mounts to illustrate ROI advertisers will necessarily shift spend to channels that no longer simplest drive overall performance – via target audience insights, as an example – however, allow them to track tangible effects like sales.

E-commerce websites are the obvious choice, providing rich insights into the whole lot from time on site to average spend, which assist brands to find out about their customers. And the more brands understand about their users, the higher they can engage with them – that means their efforts might be rewarded with more successful campaigns.

However, very importantly, e-commerce sites also allow brands to make the critical connection among their advertising and marketing activity and their sales. At eBay, for example, as well as measuring target market engagement with their ads, brands can track the income that directly end result from them. And as quickly as you could position a pound signal against it, this shifts advertising and marketing from a cost to an investment.

Actually, there may be an appetite to make investments extra in advertising and to see a big ROI. But many entrepreneurs are nonetheless stuck inside the dark hole for a long time when speaking of measurement and they stick to what they understand, as it feels easy. But that doesn’t mean it’s right.

In place of counting on the same vintage statistics factors and metrics they’ve constantly used, it’s time for marketers to shift gear and find new approaches to gauge the impact in their marketing spend.

Brands have a responsibility to educate themselves best way how to measure campaigns, to help them reduce reliance on legacy metrics. This way advertising spend will be no issue!

Source: www.marketingtechnews.net