LinkedIn Officially Launches Photo Tagging, Adds Video Within Messaging

Linkedin launches photograph tagging AND provides video within messaging

Linkedin has been including a heap of new features of late, which include reactions, live-streaming, even its own, initial generation of stories (for higher education customers only).

This week, linkedin has launched a post outlining a few of these smaller updates, officially confirming the addition of image-tagging, whilst additionally outlining its new video messaging functionality.

Here’s what’s been announced:

Photograph tagging

Linkedin’s picture-tagging choice actually has been available to most users since April, but now the functionality is officially launched to all users.

Linkedin explains:

“Think you recognise someone in the photo? Or just want to make sure your co-workers knows when you upload a photo with them in it? Now when you post a photo, you can tag people in it. The world seems smaller and your community a little tighter when you let people know who is who.”

The process works as you’ll anticipate, as you are used to on different platforms.

Video messaging

Linkedin has additionally added a new option to file video clips with its messaging system.

“Millions of members have posted videos and shared them with their connections or in groups: sharing ideas, experiences, or simply a view into their working life. Now you can do the same in messaging, too.”

Video is big on linkedin – in keeping with linkedin’s very own stats, its customers are 20x much more likely to share a video on the platform than every other form of submit. This selection adds to that ability, and presents another manner to make your messaging stand out on the platform.

But a phrase of caution – in case you’re one of these individuals that sends a generic message to new connections who you don’t know, or tries to fish for cold leads through linkedin messaging, don’t start sending out generic videos. Just do not.

Moving messaging and Post buttons

Linkedin is also transferring the messaging and post buttons within the app to make them easier to access at all times.

“It’s now easier to post or message from anywhere in the mobile app. The post button has a new home in the bottom center of your screen, and the message button now lives in the top right corner.”

This placement will ensure that users can interact quicker which could help boost in-app activity. It also aligns with the format tendencies lead by Instagram, Snapchat, and more recently, Twitter.

Topic Listings

And lastly, linkedin notes that customers can now find all the groups they’re a part of, and the hashtags they follow on the right side of their feed on desktop – “or by clicking on your profile picture at the top left on mobile”.

This could allow users to better curate and control the information updates they see on the platform.

How to simply track campaigns with no stress involved!

How to simply track campaigns with no stress involved!

Any commercial enterprise that wants to be successful wishes to know which advertising and marketing strategies are effective to their clients, individuals and target market.

Marketing campaign monitoring is a fundamental part of digital advertising and marketing reporting. Without tracking there’s no way to know if a marketing campaign is a success or if it is losing money.

Marketers can use parameters appended to a link that points to a given URL. These parameters are then associated with each visitor who clicks the link. This can permit the website to track the consumer behaviour related to any mixture of the parameters.

Defining how to with most success track campaigns will permit marketers to even more specifically determine which activity and channels are most impactful for driving such activity. That’s how future marketing plans can be even more effective on ROI.

Using Google Analytics

The best and most common tool for tracking is, of course, Google Analytics and you need to get sure that GA gets as much relevant information as possible about how your campaigns across all channels are generating visits.

The tracking standard used by GA is called UTM parameters.

Adding UTM parameters to the URL in links is the method used to tell Google Analytics where the visit is coming from, overriding GAs own efforts to infer the information.

Once built, a typical UTM url will look something like this:

https://mywebsite.com/category/product-name/sale?utm_source=twitter&utm_medium=social&utm_campaign=boat-trip-blue-cave-100off-tourist-in-split-2019-05-01&utm_content=offer-ad

Campaign Tracking Parameters

You can collect information about the overall efficiency of campaigns by adding parameters to the destination URLs – allowing you to track campaigns by:

Campaign Source – sets the referrer of the site visits e.g. twitter

Campaign Medium – sets the marketing medium e.g. social

Campaign Name – sets the campaign name dimension in reports e.g. boat-trip-blue-cave-100off-tourist-in-split-2019-05-01

Campaign Term – sets the term dimension in reports, used usually to signify how the content is targeted e.g. keyword

Campaign Content – sets the content dimension in report e.g. offer-ad

These are the required parameters that should be set for all campaigns!

Campaign Tracking Parameters

Campaign Source

Sets the referrer of the site visits e.g. twitter.

The list of sources is endless but will likely include: Google, Facebook, Direct, Website, Marketing Cloud etc…

Campaign Medium

Sets the marketing medium e.g. social.

Referral – the default medium if nothing else is set

None – traffic with no referring medium i.e. direct traffic

Not Set – where GA is unable to determine the origin of the traffic

Organic – non-paid traffic from search engines e.g. google, bing

CPC – cost per click and the typical categorisation of paid traffic

Email – traffic via email links

Social – links from posts on social media websites

Campaign Name

Sets the campaign name dimension in reports e.g. “boat-trip-blue-cave-100off-tourist-in-split-2019-05-01”

The campaign name is where you can directly control how easy it is to report on your campaigns. We have set up the campaign name to build from 4 data inputs:

Category – boat trip

Product – blue cave

Offer – 10off

Audience – tourist in Split

Campaign Term

Sets the term dimension in reports, used usually to signify how the content is targeted.

  • Google AdWords automatically sets this to the keyword (for paid search), provided that auto-tagging is enabled

Campaign Content

Sets the content dimension in report e.g. offer ad.

  • Used to identify the specific ad or creative
  • The term is useful when you want to separate users who have responded to the
  • same campaign but in different ways (a simple example is header or footer link in the same email)

There is no need to add UTMs on internal links as the information on where the traffic originated will be lost.

Guidelines for Tagging URLs

Adding UTM parameters is relatively easy, though ensuring you are consistent is more difficult. Below are recommended guidelines to follow:

Tag Traffic you have best control of – e.g. email, PPC, social & display campaigns

Tag Consistently e.g.

  • Naming conventions
  • Set source tag to the name of the channel referrer e.g. dotmailer, mailchimp, salesforce
  • Set a medium tag to clearly identify paid activity
  • Set campaign names consistently from the data inputs
  • Configure campaign name to use a campaign date
  • Avoid using spaces, % signs and underscores (hyphens are fine)

Campaign Results

There are 4 key filterable dimensions available for you to search.

Source – twitter

Medium – social

Campaign – boat-trip-blue-cave-100off-tourist-in-split-2019-05-01

Term – ///

These dimensions can then be used in a number of ways to filter reporting:

  1. Manual filtering in GA
  2. Creating Segments in GA
  3. Data studio filtering

GA Manual Filtering

If your tagging is consistent then you can answer individual, on the spot questions by applying filters in reports with the simple or advanced search tool.

GA Segments

Consider creating segments for ‘slices’ of traffic that you will want to track on a regular basis

A segment might identify all traffic with a Campaign name containing ‘boat-trip’, with a Medium of ‘email’

You can switch to viewing segments that you create in almost all GA reporting views

To do next:

• agree which campaigns to apply monitoring (tracking) on

• decide on phrases for Source, Medium, Campaigns

• when posting a brand new campaign with a hyperlink, create a tracking url

• evaluate effect inside GA

source: www.marketingtechnews.net

What is the difference between Facebook's Daily and Lifetime budgets?

What is the difference between Facebook’s Daily and Lifetime budgets?

Do you know what is the difference between Facebook Daily and Lifetime budgets?

Well, keep reading! :)

Facebook offer options for the marketers to pay for their campaigns which can be:

Daily budget: the average quantity you’re inclined to spend on an ad set or campaign each day.

Lifetime budget: the amount you are willing to spend over the entire run-time of your ad set or marketing campaign.

You can not change budget types after your ad set or campaign has been created. However, you can duplicate a current ad set or campaign, alternate the budget type (and quantity, as suitable) and create a new ad set or campaign.

Both the alternatives having their very own significance but using lifetime budget range may be of greater use for you. Beneath are the benefits you may get by the use of each option.

Daily Budget

This type of budget is the common amount you indicated you are inclined to spend on a specific ad set consistent with day. Every ad set may have its personal separate finances, so keep this in mind if you have multiple ad sets running in your account.

Whilst you set your day by day budget, you’re setting an average. This means that Facebook will try and get you approx. your everyday price range’s worth of the end result you optimized for every day. But, there may be certain days that are higher possibilities than others to get you extra of that result.

On those days, Facebook might also spend up to twenty-five % over your day by day price range. As an example, if your daily budget is $10, Facebook might also spend up to $12.50 on a given day. In case you’re now not relaxed with how this works, consider a Lifetime budget instead.

In evaluation to minimum ad spend and maximum account spend, the daily budget is an ad set level setting, rather than account-wide. The real minimum is a bit complex rule; it’s twice the cost of your individual clicks. So, if you’re running CPC ads wherein the value for a click is $1, your real daily minimal budget is $2. If you’re running highly priced, highly targeted ads with a CPC of $5, your actual minimum daily budget can be $10.

If the ad set gets charged for impressions, its daily budget must be at least $1 a day.

If the ad set is charged for clicks, likes, video views, post engagement, its daily budget ought to be at the least $5 a day

If the ad set gets charged for low-frequency events like offer claims or app installs, its budget must be at least $40 a day

Lifetime budget

A lifetime budget helps you to set a quantity to spend over the lifetime of an ad set. Facebook will automatically try to evenly spread the amount you spend throughout the period of time that you’ve selected.

Whilst you set a lifetime budget, you are telling Facebook how much you are willing to spend over the complete run-time of your advert set. You may not be charged greater than your lifetime budget in your ad set’s results.

With lifetime budget you could schedule your advertisements by selecting the best timing based on your targeted audience.

It become a huge mystery whether to apply daily or lifetime budget until the brand new update on the Facebook algorithm in 2017. Wherein FB algorithm got even smarter with predictions.

Facebook has already introduced at their closing summit in case you use daily or lifetime budget it won’t make a huge difference.

There may be two commonplace elements for each of those budgets.

If you would select a daily budget you’ll tell Facebook to apply a fixed amount in a day.

Let’s say your daily budget is $100. With daily budget Facebook set of rules will see how is your ad performing on precise days.

In case your ad appearing (specifically in conversion terms) better on weekends. Facebook will automatically spend 25% more on weekends and vice versa.

So we can say that with daily budget Facebook will spend 25% extra or much less relying on your advert performance.

Regarding Lifetime budget:

You tell Facebook how much you are willing to spend so basically that means spend everything you could spend and give me the quality end result.

Right here equal concept applies only difference it Facebook algorithm is not constrained to a certain amount.

It can spend two hundred dollars in a day if it unearths the higher converting day and vice versa.

Conclusion

When you are in the launch phase go with a daily budget.

When you find out winning ad go with lifetime and scale it.

Facebook ad is all about testing. And works differently for every user. So keep testing your own ads.

May the luck be with you! :)

Why advertising spend will shift as brands track sales, not clicks

Why advertising spend will change direction as brands tune for sales and not for clicks?

Advertising spend right now is on high-level! Consistent with the contemporary IPA Bellwether Report, 8.7% of marketers stated their budgets had extended within the first three months of this 12 months; marking a large improvement on the previous quarter which was 0%. And digital turned into one of the top areas to look a lift in investment.

Obviously, that’s great for the marketing industry. But, with more and more massive budgets being pumped into digital advertising and marketing, brands need to recognize the impact it’s having on their enterprise. Otherwise, how can they justify asking for even larger advertising spend for the future?

Out with the vintage and in with the new

For a long time, impressions and CTR have been used as an indication of marketing campaign achievement. However, times are changing. We wouldn’t pass as a long way as to mention that the click-through rate is dead – but those metrics actually aren’t considered to be as valuable today as they once have been.

It’s no longer enough to identify whether or not a customer has been served an ad, or even whether or not they’ve clicked on it. In spite of everything, what does this even mean? From non-cynical POV, it indicates doubtlessly accelerated attention and interest. From cynical POV it can imply no more than an unnoticed advert or a case of fat fingers.

It’s time for advertisers to move past legacy metrics and recall those who simply impact commercial enterprise overall performance – from focus and notion to engagement and sales. Yes, these have historically been harder to gauge. But as era advances and information becomes richer and extra sophisticated, they’re not just a pipe dream.

Connecting advertising with sales

As stress mounts to illustrate ROI advertisers will necessarily shift spend to channels that no longer simplest drive overall performance – via target audience insights, as an example – however, allow them to track tangible effects like sales.

E-commerce websites are the obvious choice, providing rich insights into the whole lot from time on site to average spend, which assist brands to find out about their customers. And the more brands understand about their users, the higher they can engage with them – that means their efforts might be rewarded with more successful campaigns.

However, very importantly, e-commerce sites also allow brands to make the critical connection among their advertising and marketing activity and their sales. At eBay, for example, as well as measuring target market engagement with their ads, brands can track the income that directly end result from them. And as quickly as you could position a pound signal against it, this shifts advertising and marketing from a cost to an investment.

Actually, there may be an appetite to make investments extra in advertising and to see a big ROI. But many entrepreneurs are nonetheless stuck inside the dark hole for a long time when speaking of measurement and they stick to what they understand, as it feels easy. But that doesn’t mean it’s right.

In place of counting on the same vintage statistics factors and metrics they’ve constantly used, it’s time for marketers to shift gear and find new approaches to gauge the impact in their marketing spend.

Brands have a responsibility to educate themselves best way how to measure campaigns, to help them reduce reliance on legacy metrics. This way advertising spend will be no issue!

Source: www.marketingtechnews.net

Facebook Advertising - Statistics

15 Facebook stats every marketer should know for 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. As of the end of 2018, it boasted over 2.32 billion monthly active users. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics.

Here are the important Facebook statistics for marketers to know in 2019, categorized by topic and ready for you to use in your social media strategy.

Facebook demographic stats Facebook usage stats Facebook advertising stats Facebook video stats Facebook publishing stats

Facebook demographic stats

Who’s using Facebook now and where are they located? Get to know the demographics of the average Facebook user.

1. 13% of global active Facebook users are women ages 25–34 Broken down into gender and age categories, Statista found that the highest concentration of Facebook users were ages 18–44. The biggest demographic group is at 19%, men ages 25–34.

FB breakdown into gender and age categories
  • Statistic: Distribution of Facebook users worldwide as of January 2019, by age and gender | Statista

2. India has the highest number of Facebook users in the world Here’s a Facebook stat that may or may not surprise you: the United States does not boast the highest number of Facebook users. As of January 2019, the highest number is India at 300 million users. The United States is a bit further behind at 210 million users.

Number of Facebook users by country

Statistic: Leading countries based on number of Facebook users as of January 2019 (in millions) | Statista

3. 51% of teens use Facebook If you’re trying to target teens, Facebook might not be your best bet. Only 51% of teens use Facebook, making it the fourth most popular social network. YouTube, Instagram and Snapchat all surpass Facebook in usage and popularity. facebook teens

YouTube, Instagram and Snapchat statistics

Facebook usage stats

Now that you know the core Facebook user statistics by demographics, it’s time to learn how the platform is used.

4. 68% of Americans use Facebook Second only to YouTube, the majority of Americans use Facebook online or on their phone, according to the Pew Research Center.

Use of Youtube and Facebook in America

nstagram is the next fastest growing network. If you had limited funds for advertising, these three networks should be at the top of your list.

Instagram i Snapchat stat

Your targeting data needs to take age into account. Both Snapchat and Instagram are more popular among those ages 18 to 24 than Twitter is. For Facebook, 80% of those ages 18–49 say they use the network. This casts a wide net of people on one network, which is ideal for those with smaller budgets.

5. 74% visit Facebook daily If Facebook is one of the first things you log into when you wake up and one of the last things you see before you go to bed, you’re not alone. Of those who use Facebook, 74% of them log in daily. In fact, half of them actually check Facebook several times a day.

Daily facebook use

Understanding when your audience is on during the day helps you find the best times to post. You can find this engagement data through your Page Insights.

6. 96% of Facebook users access it on mobile An overwhelming majority of Facebook users have accessed the network via tablet or smartphone, according to Statista. Because people access Facebook from a variety of devices, the percentage numbers are over 100%.

Statistics on the use of devices people are using to connect to Facebook

Statistic: Device usage of Facebook users worldwide as of January 2019 | Statista

How can you use these Facebook statistics to your advantage?

When creating content and designing ads, always make sure that the mobile preview is set up correctly. If not, then uncheck the ad placement option for mobile.

7. 43% of users get their news from Facebook When searching for content and news sources, social media and Google are at the top of the list for people. In fact, 43% report that they get their news from Facebook.

News reading statistics
fđFacebook news source - stats

These stats indicate where marketers should place their most important information, such as company news and product releases.

8. Users spend an average of 35 minutes a day on Facebook In the daily routine of an everyday user, social media use of time is only second to watching TV. In terms of social media, users spend an average of 35 minutes a day on the network.

As noted above, it’s very possible that these are multiple logins with different intention types. One login into Facebook may be for checking on friends while another could be for news.

9. At least 3% of Facebook profiles are fake In 2018, Facebook released a report for Q1 that focused on the number of fake profiles on their platform. They noted that of the number of monthly active users they release, 3–4% of the profiles are fake. That’s about 88 million accounts that were removed.

fake FB accounts

The fake account number has changed throughout the years. In 2014, it was noted to be 7% while it was 14% in 2017. The crackdown in 2018 was likely in response to the high number created during the 2016 presidential election cycle.

For marketers, this number is good to know because it gives you an error range for your account’s likes and engagement numbers. While a good number of fake accounts are removed at creation, some do continue to create spam and fake impressions.

Facebook advertising stats

Facebook’s 2018 Q4 report reported an advertising revenue of $16.6 billion, which is a 30% increase year-over-year. This includes ads across Facebook Stories, Instagram feed, Instagram Stories and Messenger.

Facebook revenue

The report also indicated that the average price per ad decreased 2% while the number of ad impressions increased by 34%.

As a marketer, you probably don’t pay too much attention to earnings reports but you should check in on them every so often. Knowing that Facebook makes most of it revenue from advertising means that you have a lot of competition out there in your ad placement. It will always be in Facebook’s best interest to continue improving on their ad program.

10. Average cost per click is $1.72 According to Wordstream, the average cost per click (CPC) for a Facebook ad is $1.72. This number changes across industries so be sure to check on your industry’s averages before setting $1.72 as your benchmark cost.

Average Facebook CPC

Knowing the average CPC helps marketers know if they’re paying too much for their advertising and if so, what they can do about it. It could be an issue with the content or the targeting. If the CPC is too high for you, consider other types of ads, such as paying instead for impressions.

Facebook video stats

Of its myriad of advertising content, Facebook videos still leads some of the most engagement. Facebook video content includes both videos uploaded to the network and Live-streaming videos. Its viewership is up to 8 billion views a day.

Here are some important stats to know about Facebook videos.

11. 85% of Facebook videos is watched without sound As someone who has surely seen enough Facebook videos, you know already how important the first few seconds are in grabbing your attention. Imagery is so important for Facebook videos because 85% of its videos are watched without sound.

What should you focus on instead?  Aside from cinematography, using text overlays, bold words and captions all go a long way.

NowThis and its media arms are well known for their news videos. The production is down to a science with identifiable branding and short text clips to get the point across.

Knowing this stat doesn’t mean you should ignore sound completely. It only means you should watch your video with and without sound to make sure all of your bases are covered. If you have narration, add your caption files so your silent viewers won’t miss out.

12. People spend 3x as much time watching a Live video than a pre-recorded one

Besides produced videos, Facebook’s Live streaming feature has taken off among both users and Pages. In fact, those who watch videos will spend three times as much time on a Live video than a produced one.

If your Facebook marketing strategy includes videos, Live ones are a must try, especially if your goal is more impressions and engagement. To make sure that your Live videos will be seen in real time, schedule posts beforehand to publicize just like you would any other event you host.

13. Video ad attention is 75% less for ages 18–24 than 65+

Video consumption differs across age brackets and this is true for both TV and Facebook ad statistics. For the younger crowd ages 18–24, the attention span for ads is 75% less than for those who are ages 65+, according to Facebook’s own data.

This particular stat led to the network introducing in-feed ads with a cap of 15 seconds. Combine this with demographic data for your ideal video length. For example, your video ad would be much shorter for your younger crowd than for the older one. The younger crowd’s ad might also be more mobile oriented.

Facebook publishing stats

Last but not least, marketers need to know what the current stats are on Facebook publishing. How far do posts go organically and when is the best time to post?

14. Best time to post on Facebook is weekdays 10 am to 3 pm Sprout’s guide to best times to post on every social network is an important read for marketers getting started on a new network.

What days should you post for the most engagement?

The best time to publish Facebook post

This report shows that noon midweek is some of the most engaging time to post. Note that this report is an average across all collected data. The report does break it down into different page categories, so be sure to check out your industry.

15. Average organic reach is 6.4% of Page Likes The average organic reach of Facebook Pages has been steadily dropping with every newsfeed algorithm update. A We Are Social report found that in 2018, the average organic reach is only 6.4% of its Page Likes.

The same study found that the average engagement rate over all the content types is 3.91%. Both stats were down from the previous quarter, but to combat this, you can turn to something like Facebook ads.

Conclusion

Considering Facebook’s huge audience, it’s going to continue to be the focus of many social marketers in 2019. As Facebook evolves, audiences continue to change their behavior, such as where they access the network and what types of content they prefer.

With these Facebook stats in hand, marketers can make some informed decisions when it comes to marketing and advertising throughout the year.

What are some of the stats you typically use for your Facebook marketing? Let us know your ideas in the comments.

Source: https://sproutsocial.com/insights/facebook-stats-for-marketers/#FB-pub

Our First Project for Google Non Profits

Imagine what you could do with $10,000 USD of advertising every month.
Yes, you’re right, a lot. 

And that’s why we’re more than happy to have partnered with a nonprofit organization Klub trudnica i roditelja Split (Pregnant Moms and Parents of Split Club) and helped them get $10,000 USD from Google for in-kind advertising every month in Google Ad Grants. With this amount we’ll be able to get the most of our marketing campaign and really create awareness of their cause –ultimately getting their message to people who matter.

The nonprofit organization Klub trudnica i roditelja Split educates women about pregnancy, birth, breastfeeding, newborns care and all the other important issues and challenges new parents face. They help them through workshops, lectures, pregnancy courses and phone support to conquer their fear of unknown, birth, parenthood and newborn care. Additionally, Klub trudnica is involved in various programs that aim to stop youth violence online.

Given all this, it’s no wonder we were really excited to be given opportunity to use our digital marketing knowledge and expertise to help Klub trudnica spread their message and find more support for their cause.

Though the process of applying for Google for Nonprofits can sometimes be challenging and frustrating, we were determined to get Klub trudnica approved – and we were successful!  The approval from Google for Nonprofits meant that we could finally start with advertising. In 15 days of advertising (search ads) we drove 82,95 % (over 3000 ) new visitors and more than 700 returning visitors to their website. But what’s even more important are the “real life numbers” – as women working in Klub trudnica told us, their phone just won’t stop ringing and the number of applications for their workshops just keeps getting bigger.

It should be noted that besides all this Google provided us with some more really useful tools: GSuite for Nonprofits and YouTube Nonprofit program. With Google GSuite Klub Trudnica gets 30GB of storage space per user across Gmail and Google Drive, and unlimited email addresses at their custom domain Klub Trudnica via Gmail. Pretty handy, don’t you think?

So, try to think once more about all the things you could do if you had $10,000 USD of advertising every month. Now, contact us and let’s to it together! Let us help you get access to that money and all the other benefits of Google for Nonprofits program.