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How is your ROI? :) It’s no secret that Google Ads (formerly known as Google AdWords) and Facebook Ads have a longstanding rivalry. What is it about these two platforms that cause so much discussion? And how do you choose which platform to utilize for your business? When it comes to your ROI (return on […]
Facebook has been planning to merge WhatsApp, Instagram, and Messenger chats into a single app for some time. But now the company has taken the first actions to make this happen. During this Friday night, Instagram launched an update to offer an option that merges its chat feature with Facebook Messenger. Benefits Instagram users are […]
Google tested the idea of subscription-based services for GMB in April 2019. Google is starting to offer Google Guaranteed certification for a monthly fee, outside of Local Services Ads. It’s positioned as an “upgraded profile” that will include a badge appearing on the profile and which may also appear in the Local Pack. Below is […]
About the client Julius Meinl is a leading coffee company in Austria, Italy, Central and Eastern Europe.They are present in over 70 countries, and in addition to coffee, they are also recognized for high-quality tea and fruit preserves.Julius Meinl serves more than 40,000 customers worldwide every day, so it was a challenge but also a […]
TikTok has seemingly exploded from nowhere to become one of the most downloaded apps in the world. It began life as a moderately successful video-sharing app – tagged Douyin in its native China and TikTok in the rest of the world. In 2018, however, it bought out the better-known app, Musical.ly, migrating all its non-Chinese […]
Any business today needs targeted visibility on Google. Most businesses know that this requires optimizing their website and Google Ads, but what most don’t know is that there is a third entity that also needs optimizing: their Google business listing. Formally known as your Business Profile, this powerful listing is a dynamic snapshot of your […]
