By now you have heard about the Coronavirus. The sad reality is that it is spreading quickly and will continue to spread for a while. No one really knows how many people will be infected (or will pass away sadly), but it has caused the global stock markets to crash, which means as a business […]
We bring you roundup of stats focused on the global impact of the coronavirus pandemic. We’ll be covering a range of topics including delays in marketing activities, ad spend, the travel industry, ecommerce habits and gaming and much more. Netflix’s YoY subscription growth in US and Canada now expected to reach more than double previous […]
For example, a lot of people expressed great disappointment over the last-minute cancellation of Mobile World Congress (MWC) 2020 in the wake of the Coronavirus (COVID-19) outbreak. The world largest cellular trade fair would have been the major industry event in which lot of company were planning to participate. Months of preparation and tens of […]
Do you want to learn best practices for advertising on Facebook and Instagram? Do you want to be seen as more reputable to clients, your boss, or future employers? Then you are in the right place to be considering taking Facebook’s Blueprint Certification exam and getting officially certified. What is Facebook Blueprint Certification? FB Blueprint […]
WhatsApp is introducing a new and controversial feature this year: adverts. The world’s most popular messaging service has more than 1.5 billion users. But, so far company avoided monetising this loyal userbase by showing them commercials. Facebook, owners of the app, stands to rake in vast sums of cash. How so? Very simple – by […]
Facebook and Instagram users in the UK can expect to see major changes following the latest controversial change from everyone’s favourite social media platforms. Instagram was bought by Facebook back in 2012 for $1 billion. Since then, both platforms have begun testing out hiding likes. The trial started by hiding likes from selected users in […]
Chief marketing officers expect to spend on organic search, content marketing and email marketing, according to Chief Outsiders‘ “Market Trends 2020” report. Plus, marketers say tariffs and the ongoing U.S./China trade war will only have a negligible or a slightly negative impact on company goals.Spending on digital marketing is expected to increase for 80% of […]
What is Google My Business? GMB is a free and simplified dashboard that helps business owners manage and update business listings across the Google Ecosystem. It is a program that was developed by Google for over ten years before its inception in the year 2014. With several upgrades and tweaks, Google built this CRM feature […]
Digital marketing, as an industry, has seen significant periods of growth over the last few years. It has been projected that there will be an estimated industry-wide spend of close to $121 billion by 2021. Maybe you’re coming from a traditional marketing background, or maybe you’re just completely new to marketing altogether. Either way, if […]
Being a digital marketeres in 2020. it is crucial to be attentive to the trends and technologies which can affect digital advertising and marketing. A well-known saying is “time flies,” and this is equally applicable to consumer interests. These interests are constantly changing and are getting harder to understand inherently. Previously, voice search optimization, artificial […]
